You don’t want to waste other people’s time, and you certainly don’t want to waste your own. With a cold calling script, sticking to the basics is a good idea, especially in the beginning.

Here are seven effective and efficient scripts you can use to get started. Insert your company information, edit the script to make it sound natural to your sales reps, then pick up the phone.

1. Cold Call Script for B2B Sales

This script is useful because it contains the basic elements that any cold call needs to get started: a transparent welcome, a quick statement of intent, and empathy throughout. The customer knows almost instantly what is happening on the call. So when they say they’re not interested, the rep respects the decision and redirects to an email sign-up offer.

Note that the script provides another benefit to the customer when it offers the email option: a 50% increase in first call resolution is attractive to someone running a call center. This increases customer satisfaction, reduces call waiting timesand creates wider profit margins without having to hire a single new agent.

Let’s say the person doesn’t believe the sales claim that 50% off is perfect. They will be ready to interact with the email, in which your company’s case is presented in as many words as you want. In the meantime, your rep is already making more calls. Lead development is part of B2B sales, and with this script, a portion of contacts will enter the top of your sales funnel.

2. Script for B2C sales

This script continues the intro-context-empathy model, but subtly shifts the conversation away from price and toward better collaboration.

In this case, the caller already knows that the service could be cheaper, so proposing the idea of ​​tailoring to employee skills could provide another reason to stay in communication. If the customer buys into this, there are already two good reasons why they might want to make the sale.

Otherwise, salespeople should note the outcome of the interaction in the CRM softwareand move on to the next contact. Keep up the pace, there are many calls. Consider use an outgoing dialer to win the numbers game it’s B2C cold outreach.

3. Cold Intro Script for Qualified Leads

This script may look like a sales script, but it’s actually designed to qualify leads. For example, if the contact hears about CRM and isn’t at all interested, that’s a sign they might not be the right fit, especially if they respond saying they have nothing to see with CRMs.

However, since the contact in this example indicated knowledge of CRM, this indicates to the rep that they could be both a decision maker and quality manager for the future.

The redirection after the objection is also well done. Instead of being disappointed by a prospect who says they are not interested, the salesperson redirects the conversation to acknowledge the contact’s response in a positive way while giving them the floor again.

This makes the contact feel respected and also gives the rep the opportunity to gather important information about what other CRMs are doing and what their customers think of them.

4. Cold Call Script to Present a Product or Service

This script is a good example of how to deal with an indifferent customer. It sets the intent up front so the customer knows what’s going on, and it also gives them a mini sales pitch in the first sentence.

When they indicate their lack of interest, the representative takes it in stride before asking permission to make an additional request. When the contact agrees, they ask a question that moves the conversation into the realm of feelings, which can give the rep an opportunity to engage in emotional sales techniques. This is often a more successful strategy than trying to convince people with sterile data about technical specifications, features, costs, etc.

Worst case scenario, they’ll walk away with valuable information about a competitor’s product and what matters most about it. Of course, the data is anecdotal, but with CRM integrationStoring this call information is simple: analyzing this data at scale can provide rich insights into customer sentiment, buyer trends, product roadmap ideas, and more.

5. Script to leave a voice message

This one is short and sweet, as voicemails should be. It includes the most relevant information up front and gives the person on the other end a compelling reason to call back.

There is also some subtle language at the end that is particularly valuable. Instead of saying, “Feel free to call me back,” he says, “Please call me back.”

This small difference makes the request more direct and explicit, potentially increasing the chances of being called back.

Note: Voicemail is not always the best option. Ending the call and updating the status to “try again in X days” is a good solution, and even preferable in some circumstances. Alternatively, you can use an autodialer that lets you automatically leave voicemails or not connect an agent without a live caller. Use the right type of composer is the best way to increase the volume and accuracy of cold communications over the phone.

6. Cold Call Script for Donations

This appeal demonstrates empathy, which is especially important in a fundraising context because you’re trying to make the contact feel like you’re both on the same team. It also follows standard protocol of stating the intention clearly and immediately, and demonstrates respect for the contact by asking permission to go into more detail.

When the contact returns with a stock response of “I’ve already donated,” the rep doesn’t press them for an additional donation or abandon the call. Instead, they redirect the conversation to a secondary call to action that applauds the generosity of the contact.

It’s more than just a way of thanking you and could lead the contact to dedicate some of their time to your cause. You don’t need to have a specific event in mind to ask this question: whether someone is willing and able to volunteer is important information that should be recorded in a CRM software for non-profit organization.

7. Cold Intro Script for Angry Contact

Many people feel annoyed when answering unsolicited calls. So it’s important to acknowledge their feelings instead of trying to resolve them. This representative immediately observes the rushed tone of the contact’s voice and asks if this is not a good time to speak.

When the contact explains what’s happening, the rep empathizes and immediately explains how they can make this experience different.

Additionally, they also give the contact an opportunity to express themselves, which the customer will likely take. After expressing their feelings, the rep might have another opportunity to sell to them – assuming they don’t ask to be put on the Do Not Call list.