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The best beauty launches of October 2024, according to our editors
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The best beauty launches of October 2024, according to our editors

Seemingly overnight, the pumpkins of Halloween and spooky fall decor will be replaced by the twinkling lights of the holiday season – which means that suddenly October is at a standstill. But this chilly month has been marked by countless beauty product launches that Bustle editors are obsessed with.

For perfume lovers looking to enrich their scent wardrobe for the months to come, *two* notable drops stand out. One, from Victoria Beckham Beautyis a dark, sensual vanilla aroma that features smoky tobacco leaves, while MERIT’s other is a more traditional floral scent that transitions from fresh feminine to warm and comforting as you wear it.

Some celebrity-founded beauty brands also made a splash last month. Ariana Grande launched a stunning collection inspired by the anticipation Wicked movie for rem beauty. Dolly Parton also put her stake in the beauty sandwith its rhinestone-embellished mascara in particular, becoming an essential glamorous bag for an editor.

Whether you’re looking for acne-safe skincare, a lush hair mask, or a complexion-blurring blush, keep reading to discover the 13 best beauty launches of October 2024, according to our editors.

1The ultra-rich moisturizer for the skin

“If, like me, you like long nighttime skin routines, Rhode barrier butter is the perfect way to finish your programming. The thick cream deeply hydrates my complexion, acting as a breathtaking hero this keeps other formulas I’ve applied from rubbing off on my pillows. I also use multi-purpose products on my growing pregnant belly to lock in moisture while I sleep (and hopefully prevent stretch marks). Seriously obsessed with this launch. — Olivia Rose rushesbeauty writer, Bustle

2The scent of black vanilla

“I’ve rarely encountered a vanilla scent that I didn’t like, but 9:50 p.m. Reverie in particular, has quickly become my signature scent. The vanilla note is deep, dark and raw, and is sensual and smoky thanks to the added aromas of tobacco leaves, decadent plum juice and warm cedarwood. It’s also gender neutral (but don’t tell my husband because I think he might steal it from me). — ORR

3Daily lip treatment

“Need a nourishing lip treatment that doubles as a clear gloss? Since I got my hands on it, Lip Oasis has hardly left my side. The thick, non-sticky formula is juicy, subtly plumping and packed with ingredients like squalane And hyaluronic acid which help repair the delicate lip barrier. IMO this is a must have for your purse. — ORR

4The lush hair mask

“Most often, I replace my usual conditioner with a hair mask to keep my strands extra-hydrated and soft – and this one from Djerf Avenue Beauty has become a favorite in my shower routine. Not only does it make my hair so touchably soft, but the uplifting scent of earthy violet leaf, spicy cardamom, buttery iris, and warm amber leather lingers after rinsing. I will definitely buy another one once I run out (even if a little goes a long way). — ORR

5The lip stain that lasts all day

“These days, my daily makeup routine consists of whatever will get me out the door in minutes — and lately, I’ve been loving using a lip stain topped with a gloss balm. This one is satiny and barely there, adding a wearable pop of color that lasts all day. The packaging of the entire rem beauty x Wicked collection She also happens to be gorgeous too. — ORR

6The transformative floral scent

“Being a beauty editor has made me a huge fragrance connoisseur, and the new MERIT fragrance just took the top spot in my fragrance rotation. With notes of bergamot, pear, jasmine, rose, violet, vanilla and musk, the fragrance is a dynamic take on a traditional floral. It’s meant to evolve and develop throughout the day, going from fresh to floral to warm — and the longer I wear it, the more compliments I get. — Jordan Murrayassociate beauty editor

7Facial oil safe for acne

“As someone with acne-prone skin, I’ve always been afraid of oils, even though my skin is very dry and could probably benefit from some extra hydration. That being said: the GOLDENHOUR Watermelon Barrier Oil totally changed my mind. This oil feels almost lightweight – and I haven’t had any blemishes or breakouts since I started using it, which was my biggest worry. It gives my skin a supernatural, healthy glow and also creates a perfect moisture barrier for makeup application. — J.M.

8Super Pigmented Liquid Blush

“At $36, this liquid blush could be considered the most expensive…but, in my humble opinion, it’s SO it’s worth it. The applicator allows for perfect application and the moisturizing formula mixes very easily with the rest of my liquid products. It’s also super pigmented, which is key because I find the blush often disappears as I add more products to my face. — J.M.

9Luxury Gourmand Body Milk

“I love Nécessaire’s unscented body care products, but sometimes I just want to envelop my body in a decadent scent after a all shower. My new obsession is the brand’s Olibanum lotion, a rich moisturizer enriched with five different skin-firming peptides and the most enchanting scent. After applying it to all my limbs, my skin is extra soft and I smell its elegant, delicious blend of vanilla, fig leaf and blackcurrant buds. — Rachel Lapidossenior beauty editor

10The non-drying hand and body cleanser

“Deceim, the brand behind The Ordinary, just launched a personal care line called LOOPHA – and I’m obsessed. The Hand and Body Wash (I love multitasking) is super hydrating with its powerful blend of skin barrier-strengthening amino acids, jojoba esters and glycerin, and it gives you a gentle lather that does not deprive you of your natural hydration. The gently sweet, warm, woodsy scent, complemented by oud, amber, tonka bean and bergamot, makes every shower feel like a cozy spa session. — R.L.

11Skin-blurring cream blush

“At this point, I’ve become a blush connoisseur – so trust me when I talk about this launch, courtesy of celebrity makeup artist Katie Jane Hughesstands out. Its texture is a unique cream-to-powder that you simply glide and blend onto your cheeks (and lips!) for matte, lightly blurred color that stays put all day. Each color is beautiful and flattering, but my current favorite is Soft Raisin, a mauve rose. — R.L.

12Mascara without lumps

“Nothing irritates me more than applying mascara and seeing your lashes immediately clump together. Dolly Parton’s creation, however, is the first truly non-caking formula I’ve tried years. It’s like a magic wand that gives each lash a certain length and curl for a doll-eyed finish. — R.L.

13Shimmering eyeshadow

“This time of year, I like to experiment more with my eyeshadow looks. For a bit of mood-enhancing glitter, I love applying a little of this shimmer pigment from SHELGAM. It’s buildable, so you can add a touch of diamond-like shimmer or go all out for a dazzling glitter moment. I’m definitely keeping it in my makeup bag for the holiday season. — R.L.

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