“We’ve come a long way from the days of Black and Gold, where they were seen as a poor alternative.” That’s Leah Weckert’s take on supermarket house brands – and Coles’ chief executive should know it. The premium range sold in its stores, Coles Finest, stood out against an otherwise boring backdrop. sales update revealed to investors on Thursday.

A market dominated by No Frills from Franklins, Coles Own Brand and Woolworths Homebrand has given way to private label products such as Coles Finest, which sells everything from gnocchi to carbon neutral beef.

Loading…