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Starbucks abandons olive oil drinks in an effort to simplify its menu
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Starbucks abandons olive oil drinks in an effort to simplify its menu

Starbucks abandons its Oleato Olive Oil Infused Drinks in most locations, part of an effort to streamline the chain’s menu.

The Seattle-based company confirmed the change Wednesday ahead of its fourth-quarter earnings release. Later Wednesday, new Starbucks Chairman and CEO Brian Niccol was scheduled to hold his first conference call with investors since joining the company last month.

Starbucks said it would no longer offer Oleato drinks starting in early November in most stores. They will be available in select locations in Italy, Japan and China.

The move breaks the connection with longtime Starbucks executive Howard Schultz, who came up with the idea for the drinks after visiting an olive oil producer in Sicily. Schultz called the drink a “transformational idea” when he introduced it to Italy in early 2023. It went on sale in the United States earlier this year.

But Schultz resigned as CEO in March 2023 and left the company’s board of directors last fall. Since then, Starbucks’ sales have fallen as consumers object to high prices and employees struggle to cope with the chain’s increasingly complex menu.

Nicholasthe former chairman and CEO of Chipotle, took over in September. Last week, when Starbucks launched its preliminary fourth quarter resultsNiccol said Starbucks needed to simplify its “overly complex menu” and simplify operations for baristas, especially during the morning rush.

Removing Oleato is part of that move, although the company said Wednesday that the decision to remove it from the menu was made before Niccol took over as CEO.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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