Lululemon and Fanatics are partnering with the National Hockey League to create a new collection of premium fan apparel, described as “the new Gameday sensation.”

The collection was released on Tuesday morning, October 29 and features apparel for 11 teams: Boston Bruins, New York Rangers, Vegas Golden Knights, Seattle Kraken, Detroit Red Wings, Chicago Blackhawks, Toronto Maple Leafs, Montreal Canadiens , Edmonton Oilers, Vancouver Canucks. and the Florida Panthers.

The rest of the teams, including the Philadelphia Flyers, Pittsburgh Penguins and Washington Capitals, will launch in the fall of 2025.

“We’re big hockey fans here at lululemon, and we know our guests are too,” says Celeste Burgoyne, president, Americas and Global Guest Innovation for lululemon. “We are excited to partner with Fanatics and the NHL to grow our presence in professional sports and introduce our high-quality performance and loungewear to NHL fans across the League who share our love for the game.”

The initial product release will feature some of lululemon’s most popular and iconic products in both men’s and women’s categories, complete with team branding, including the Scuba Hoodie, Define Jacket, Align Pants, Steady State Crew , the Metal Vent t-shirt and the Everywhere fanny pack.

“We are proud to celebrate the start of an exciting new season with the launch of this collection with Fanatics and lululemon, a leading global sportswear brand,” said Brian Jennings, Chief Brand Officer and Vice President senior executive of the NHL, in a press release. “Through a unique campaign featuring our players and their partners, we are confident that the elevated product offerings offered in Team Stores, select Lids Stores and NHLShop.com will delight our fans.”

The partnership follows lululemon’s recent signing of Chicago Blackhawks and 2023-24 Calder Trophy recipient NHL Rookie of the Year Connor Bedard, who became the first NHL player to join the list of brand ambassadors last year and is featured throughout the collection’s creative campaign. . To showcase the men’s and women’s collections, other NHL players and their partners are included in the campaign, including John Tavares (Toronto Maple Leafs), Matty Beniers (Seattle Kraken), Dylan Larkin (Detroit Red Wings) , Seth Jones (Chicago Blackhawks). , Morgan Geekie (Boston Bruins) and Mark Stone (Vegas Golden Knights).

Bédard said, “As a proud Lululemon ambassador and long-time fan of the brand, lululemon is my go-to gear for training and rest days,” Bédard said. “It’s exciting that lululemon is partnering with Fanatics and the NHL to introduce the brand to more fans.”

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