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Diving brief:

• Target announced Monday that its Thanksgiving meal deal is $5 less than the one from last year.
• The $20 Thanksgiving meal serves four people and includes turkey, stuffing and five additional side dishes.
• The retailer is leveraging its private label offerings to provide shoppers with affordable holiday essentials, both in its Thanksgiving meal bundle and in its products sold individually.

Dive overview:

With Thanksgiving less than a month away, retailers are finding ways to prove to their customers that they can provide them with a Christmas meal at an affordable price.

Target’s holiday meal bundle includes the retailer’s private label products, including a frozen turkey as well as five pounds of russet potatoes under its Good & Gather line. The meal also includes signature items such as Del Monte Green Beans, Campbell’s Cream of Mushroom Soup, Ocean Spray Jellied Cranberry Sauce, Stove Top Turkey Stuffing Mix and Heinz Gravy.

The ad says the meal can “easily be doubled” to serve eight people.

In addition to the holiday meal package, Target is offering turkey prices at 79 cents per pound – 20% less than last year – and many side dishes and desserts costing less than $5, including macaroni and Good & Gather Cheddar as well as Cranberry Goat Cheese and Favorite Daily Apple or Pumpkin Pie. Gifting options are also available at Good & Gather, like the line’s Charcuterie Entertainment Platter for under $12.

Along with Thanksgiving classics, the retailer is also offering free frozen pizza to its Target Circle 360 ​​members with same-day delivery ordering from November 13-16. Target noted that Thanksgiving Eve is one of the most popular pizza days of the year.

The announcement mentions other lines released at Target that focus on the holiday season. The retailer’s John Derian for Target line offers a limited-time Thanksgiving home collection that includes novelty tableware and pillows for under $40. Good & Gather and Favorite Day will offer more than 50 new peppermint items starting at $1.29.

These vacation deals follow closely Target reveals plans to cut prices on 2,000 items across its assortment of owned and national brands this holiday season.

Food retailers of all stripes have introduced holiday-centric meal deals, including discounters like Dollar General, Walmart And Aldi.