MIDLAND, Mich. (WNEM) – A Midland man died after crashing his motorcycle in Midland on Thursday.

Midland police say the incident happened on E. Indian St. and Haley St. He said it occurred at 15.52 in his region.

Police said the motorcycle lost control, went off the road and crashed into a curb and a traffic control sign.

The driver, a 33-year-old Midland man, was found unresponsive at the scene.

He was taken to the hospital where he later died.

Police said he was wearing a helmet.

The investigation into the incident continues.

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