Fireball whiskey gives football fans something to cry about.

The liquor brand announced this week that it will make one-of-a-kind whiskeys made with real human tears.

Called Crierball, the limited-edition version will blend “emotion and flavor for an unforgettable drinking experience” to “capture the true spirit of game day, blending the emotion of nail-biting finishes and heartbreak with the iconic cinnamon and candy flavor from Fireball,” the brand said in a press release obtained by PEOPLE.

“There are few things in football – other than Fireball, of course – like the sweet taste of victory, especially when that W comes at the expense of your biggest rivals,” said Danny Suich, Global Head of Football. Fireball brand. “Our brand aims to embrace that competitive spirit, while amplifying it with a little more spice.”

He added: “We are on a mission to capture the soul of rivalries – that is, the tears of losers – during the biggest matches of this season. The expected result? A unique whiskey bottling in its kind that will certainly become the ultimate showpiece, allowing for supreme bragging rights next season.

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To make the drink, Fireball workers will be stationed at the most anticipated professional and college rivalry games of the current football season, including the Philadelphia Eagles’ game against the Dallas Cowboys on Nov. 10, the Packers’ game of Green Bay against the Chicago Bears on November 10. .17 and the Auburn Tigers vs. Alabama Crimson Tide meet on November 30.

There, they will wear the “Fireball Tear Collector” uniform and ask fans to shed their tears as they leave the stadiums after their team’s defeat.

Fireball employees will collect liquids using sealed jars and droppers, which
“will be sterilized and limited to one use per person for maximum hygiene,” according to Fireball. The jars will then be transported and undergo a months-long sterilization and distillation process before finally becoming Crierball.

Fireball next plans to make Crierball drinks for the 2025-2026 football season.

The brand plans to announce on its website the exact locations of the activations near each stadium. social chains leading up to match day in November.