Nexo rethinks its innovative solutions for long-term digital wealth creation with advanced 24/7 customer service on Bitcoin White Paper Day.

Nexoa leading digital asset institution, today announced its major rebranding and platform overhaul, marking its evolution from a pioneer in crypto lending to the first comprehensive, compliant company. digital asset wealth platform. Unveiled during Bitcoin White Paper Day, the milestone reflects Nexo’s growth and broader strategic vision to enable forward-thinking investors to grow, preserve and use their wealth.

After 20 months of customer research with 5,000 users across 23 countries, Nexo’s revamped platform – with a new logo, website and improved user interface – meets the growing demand for sophisticated digital asset solutions but flexible. This development aligns with the needs of those who recognize the power of cryptocurrencies to create long-term value, as Nexo continues its mission to generate the next generation of wealth.

Nexo evolves with the maturing crypto landscape

“Our Wealth Forward philosophy positions us as the first major crypto company to strategically transition to a comprehensive digital asset wealth platform. We strive to provide independent and savvy investors with smarter, more flexible ways to grow and access their wealth in digital assets,” said Kosta Kantchev, Co-Founder and Executive Chairman of Nexo.

The digital asset landscape has rapidly evolved from a niche to a transformative force in the financial sector, highlighted by the approval of Bitcoin spot ETFs. This momentum is reflected in the growing interest in digital assets: 65% of institutional investors are ready to enter the market while 72% of individual investors view digital assets as essential to wealth creation.

Nexo has been at the forefront of this evolution. With a robust business model and diversified offerings, Nexo has earned the trust of retail and institutional investors in over 200 jurisdictions. Its impressive track record – over $320 billion in transactions processed, $8 billion in crypto credits issued, and $945 million in interest paid – cements its new direction: shaping the next generation of wealth.

A new look for a new era

Nexo’s new brand and visual identity reflects its mature and focused focus on “Driving the Next Generation of Wealth” – in line with the discerning nature of crypto holders.

The revamped identity incorporates movement and precision, symbolizing Nexo’s commitment to customer prosperity and forward-thinking solutions. At the heart of the upward-flowing logo pattern are two key concepts: human resilience – represented by a spiral – nods to the perseverance and adaptability inherent in human DNA, and exponential growth – captured by mathematically precise diagonals – shows the limitless opportunities of digital assets.

Inspired by the modern, active lifestyle of Nexo customers, the new identity mixes soft grays and beiges with energetic greens to capture today’s opportunities. Fluid patterns and precise elements convey both flexibility and security, resonating with Nexo’s customers who demand innovation and reliability in the management of their assets.

“Our new visual identity reflects Nexo’s evolution into a sophisticated digital asset wealth platform,” said Elitsa Taskova, CPO of Nexo. “Going forward, we’re focused on hyper-personalized service, delivering autonomy and flexibility within an intuitive product suite with the tools and expertise to help you thrive. As digital assets merge with traditional investments, Nexo is ready to guide you, providing consistent opportunities for long-term growth and value.

Evolution of the platform: a suite for the avant-garde investor

After 20 months of customer research, Nexo’s survey of 5,000 users across 23 countries found that 67.9% of high-net-worth individuals view digital assets as long-term wealth solutions, while 69% view digital assets as long-term wealth solutions. of Bitcoin holders view them as a durable store of value. . This reflects a significant shift in how savvy investors approach wealth, increasingly favoring digital tools and a seamless omnichannel ecosystem for 24/7 access.

Nexo’s 360° product suite aligns perfectly with these demands and offerings:

• Savings growth: Flexible and fixed term return options, including dual investment, are accessible 24/7 across all devices.
• Advanced crypto tools: Cryptocurrency-backed credit lines, 1,500 market pairs, crypto futures, target price swaps and advanced analytics provide alternative growth opportunities.
• Global Access: Transparent liquidity and spending options, ensuring access to funds via the Nexo card.

Additionally, the Nexo platform offers its customer base tiered loyalty rewards and tailored services for high net worth customers with 24/7 customer service teams.

Looking ahead, Nexo is evolving its suite of digital asset wealth management tools with a strong focus on compliance and security systems designed for long-term stability. The company continues to pursue strategic partnerships and international expansion, cementing its position as the world’s leading digital asset wealth platform.

For more information on Nexo’s Wealth Forward strategy, users can visit https://nexo.com/marque.

About Nexo

Nexo is a leading digital asset wealth platform enabling clients to grow, manage and preserve their crypto holdings. Our mission is to generate the next generation of wealth by prioritizing customer prosperity and delivering tailored solutions to create long-term value, supported by 24/7 customer service.

Since 2018, Nexo has delivered unparalleled opportunities to forward-thinking clients in more than 200 jurisdictions. Our all-in-one platform combines cutting-edge technology with a customer-centric approach, offering high returns on flexible and fixed-term savings, cryptocurrency-backed loans, advanced trading tools and liquidity solutions via the first cryptographic debit/credit card. . Backed by deep industry expertise, a sustainable business model, robust infrastructure, security and global licensing, Nexo champions innovation and sustainable prosperity.

Official website: nexo.com

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